![]() The latest mobile game market trend, which has been adopted by all top match-3 puzzle games, is adding different meta-layers to the core gameplay. The Puzzle Game Genre Is Evolving Furtherĭuring the last few years, the puzzle game genre went through many changes. We expect this trend to continue throughout 2022as demand for hyper-casual games is still strong. Most likely because these games are simple to play and allow people to have fun and relax during these tough times. According to SensorTower, “Adoption of the top 1,000 Hypercasual genre games grew 45 percent Y/Y in 2020.” Furthermore, hyper-casual games have surpassed 10 billion installs in 2020. It seems that many people turned to casual games during the 2020 pandemic. Furthermore, Among Us, a casual game, has been one of the most successful games in the previous year. Hyper-Casual Games Continue to Rule the Top ChartsĪccording to SensorTower’s Industry Trends report, hyper-casual titles have dominated the 2020 top charts. Another piece of advice is to integrate data science and creative teams to achieve better results. This is what mobile game publishers should invest in and figure out how to make their ads stand out. What’s certain is that in 2022, marketing creatives will become more important than ever before. Some developers might even explore offline channels.Įven though the changes rolled out in mid-2021, mobile game advertisers are still struggling to overcome IDFA challenges. The most important thing mobile game developers need to do is adjust to the new changes and expand their user acquisition strategies. Targeted advertising has become much tougher, which has a direct impact on user acquisition and monetization. Besides, miHoYo, Lilith Games is another example of a highly successful Chinese game studio that experienced wild success overseas.Īpple’s change in the use of IDFA will continue to have a great impact on mobile game advertising. Furthermore, we might see more Chinese developers dominating the market. In other words, miHoYo managed to bring incredible single-player mechanics from AAA PC and console games to the small screens.īecause of Genshin Impact’s success, we expect to see more AAA mobile gaming experiences in 2022 and years to come. Furthermore, the game experience is exactly the same as on PC or consoles. What makes this game stand out among other mobile games are the superior graphics, open-world gameplay, and gacha-style monetization. In the first month of its release, it was downloaded 15 million times and earned more than $150 million in revenue. One of the events that had the biggest impact on the mobile gaming industry in 2020 was the release of miHoYo’s Genshin Impact. So, what are some mobile game market trends of 2022 you should know about?ĪAA Mobile Gaming Experiences Are on the Rise ![]() ![]() We can expect these numbers to grow even further in 2022. In addition, mobile games dominate the App Store revenue share (66%). According to the latest data, there are 2.69 billion mobile game players globally. ![]() Mobile gaming has exploded during the last couple of years. ![]() With 2021 almost behind us, it’s time to turn our attention to mobile game market trends in 20. ![]()
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